Visual Author. Photographer. Commercial Film Director.

Recent work

Debeers Diamond commercial Avanti

Debeers Forevermark: AVAANTI

Debeers Forevermark: “Icon”

Debeers Forevermark: “This one is for me”

Jonathan Lennard is a photographer and film director whose career began with a rapid ascent in international fashion editorial. An early cover for The Face in London was quickly followed by assignments with Esquire in the United States, British Vogue, and L’Officiel in Paris, establishing him among a generation of photographers shaping the visual direction of the time. A widely recognized portrait of Julia Roberts further elevated his profile and led to ongoing work with actors, models, and cultural figures.

Working internationally from the outset, Lennard developed a reputation for disciplined, composition-driven imagery — an approach he carried naturally into directing. Rather than leaving photography behind, he built a parallel career in motion, bringing a photographer’s eye to commercial filmmaking.

He has directed campaigns across the United States, South America, and Asia for brands including Chanel, L’Oréal, De Beers Diamonds, Apple, Garnier, Dove, Chevrolet, Red Bull, Meta, DreamWorks, and Warner Brothers. His L’Oréal campaigns featuring Priyanka Chopra remain a notable collaboration within the global beauty market.

In 2025, Lennard directed five films for De Beers Diamonds for the launch of the Forevermark collection. Released internationally in early 2026, the campaign reaffirmed his standing within the luxury sector and underscored his continued work across both still and motion.

Alongside his production career, Lennard founded PAD90210 in 2015 — a private architectural residence in Beverly Hills designed specifically for film, fashion, and advertising shoots. Recognized for its discretion and strong visual character, the property has hosted a wide range of high-level productions and internationally recognized talent, including Hunter Schafer, Selena Gomez, Pedro Pascal, Kendall Jenner, Jessica Chastain, Ewan McGregor, Elizabeth Olsen, Jane Fonda, Joe Jonas, Paris Hilton, Victoria Beckham, Gisele Bündchen, Emily Ratajkowski, Kid Cudi, DJ Khaled, and Jeff Goldblum, among others.

In 2023, he expanded this concept with SailOlinka, a classic wooden yacht adapted as an on-water production location. The vessel has already supported major campaigns including Hugo Boss and appeared in the Calvin Klein Spring 2026 campaign.

And now he has expanded his locations to a new dramatic house, he calls The Promontory, which a stunning midcentury house on the Pacific Ocean, with a view towards Catalina.

Both properties were developed from firsthand experience on set and reflect a practical understanding of what productions require — privacy, architectural clarity, and environments that support the work.

Lennard continues to work actively as both photographer and director.

Two women are lying on their stomachs on a boat deck, sunbathing. The woman in the foreground is wearing a black bikini, and the woman next to her is in a white bikini. They are relaxing on striped mats, with water visible in the background.

follow me to St. Barts

denis colomb lifestyle

offshore

Denis Colomb Lifestyle heads offshore this winter aboard the classic yacht: Olinka. The softness of handcrafted Nepalese Cashmere keeps you warm and styled with the organic colors of any environment.

DenisColomb Lifestyle

FloraNero is a niche Luxury brand, embodying the principles of tradition, design, craftsmanship, aspiration, sustainability and sensuality, each piece from the collections is a showpiece, crafted to provide an exceptional cannabis experience, and to be proudly displayed.

Indigenous People’s Day

When three Native American women, @ariannarassouli @dessbarr @sabrinatoniii got together to create awareness and honor Indigenous People’s day. These 3 next generation friends are creating a brighter future for the world we live in.

Three women lying on a wooden deck in a starfish shape, holding hands, surrounded by green plants and cactus shadows.

Denis Colomb Lifestyle

Denis Colomb designs a collection of ultra luxurious hand woven cashmere fashion and home accessories and apparel, of impeccable quality and craftsmanship, which is quickly becoming recognized as a leading luxury lifestyle brand. Now in its 15th year, Denis Colomb’s product line has grown from a signature shawl and blanket collection to include womenswear and menswear collections. Each of the company’s products evokes a unique comfort, sense of exclusivity and quiet luxury.